The Playbook
No mystery, no magic. Fifteen deliberate steps take a campaign from first conversation to compounding results. Here's every one of them.
01
Brand Discovery
We start inside your business, not inside a creator database: product, positioning, margins, seasonality and what makes your customers say yes.
02
Goal Understanding
Awareness, launch, installs or sales. The goal decides the platforms, the creator tiers, the formats and how we'll measure success, so we pin it down first.
03
Market Research
We map your category: what competitors are running, which creators your audience already trusts, and where the whitespace is.
04
Creator Identification
A long-list of creators whose audiences overlap your buyers, built from data on engagement quality, audience geography and content style.
05
Internal Screening
Humans check every name: authentic engagement, brand-safety history, content quality and how their audience actually responds to promotions.
06
Brand Approval
You see the shortlist with full context (audience, content samples, rationale) and nothing moves forward without your sign-off.
07
Negotiation
We negotiate commercials, deliverables, timelines and usage rights. Daily negotiation volume means we know what fair actually looks like.
08
Contracts
Clear, structured agreements covering deliverables, exclusivity, usage and timelines, protection for your brand before any content is made.
09
Creative Brief
Sharp briefs with hooks, must-says and don'ts, tight enough to protect the message, loose enough to keep the creator's voice authentic.
10
Content Production
Creators produce in their own style, on schedule. We coordinate timelines and unblock questions so production never stalls.
11
Quality Check
Every asset is reviewed against the brief and brand guidelines (claims, disclosure, tone) before you approve the final cut.
12
Posting
Coordinated publishing windows so the campaign lands as one coherent wave across creators and platforms, not a random trickle.
13
Tracking
Links, codes and platform data tracked from the first hour live: reach, engagement, clicks and conversions in one view.
14
Analytics
Post-campaign analysis that separates what looked good from what worked: creator-level performance, content-level learnings, cost per outcome.
15
Optimization
Winning creators get retained, winning formats get scaled, weak links get replaced. Every wave starts smarter than the last.
Work With Us
Want this machine working for your brand?
One call. We'll map your goal onto this exact process and show you what your first campaign wave looks like.